The music
video opens with a shot of Beyoncé herself on the roof of a state police car
which is being submerged by the surrounding floods. The shot is used in
reference to the floods caused by Hurricane Katrina in 2005. The hurricane
quickly became one of the five deadliest hurricanes of US history and
drastically affected area of the Southern and Eastern states of America, New
Orleans being an area particular as referenced in the lyrics. During the
floods, many believed that the aid provided by the US government to those
living in poverty and on lower ground was lacklustre and if it was middle class
citizens in that position they would’ve received a higher level of support. Therefore, through the use of the shot Beyoncé
is trying to connote how the uselessness of the police and state officials in
dealing with the floods – hence the police car being immobile in the middle of
the water - while also insinuating that she has more power than the police force
through her positioning above the car.
A final and
what I believe to be the most powerful image is the scene of the young boy
dancing in front of a row of armed officers. This image is hard-hitting and
needs no explanation as to why it is so effective in reflecting the current
topical issue of Black Lives Matter that ultimately is what the music video is
channelling. The imagery
of a child connotes innocence, and the idea
of dancing connotes expression. The child is therefore a metaphor of the entire
Black Lives Matter campaign. In the US, approximately 780 people have been
killed this year alone and the number is rising every day. 25% of these
killings are black people and campaigners argue a large percentage of these are
unlawful killings with Black
males aged 15-34 nine times more likely to be shot than any other demographic. Victims
include Tony Robinson (March 6th 2015) shot three times over reports
of someone disrupting traffic, he was unarmed; Rumain Brisbon (2nd
December 2014) shot after an officer mistook his medication bottle for a weapon,
he was unarmed; and Tamir Rice (November 22nd 2014) who at the age
of 12 was shot and killed after officers mistook his toy for a weapon, once
again unarmed. This is a tiny percentage of the staggering number killed as a
result of police brutality in recent decades. Race is now a trigger for police
intervention and that is exactly what this shot represents. These people are
innocent and these people should be able to live and express themselves, just
as the child pictured is without police
intervention
or police brutality.
Beyoncé has
since took the Black Lives Matter campaign and her message to the world
stage…literally. When Beyoncé speaks people listen and she has used her
platform of over 77 million followers to post messages honouring victims such
as Alton Sterling and Philando Castile while also urging fans to take action.
On the 7th July 2016 at her sold out stadium show in Glasgow she
halted her performance to hold a minutes silence in memory of that week’s
victims and paid tribute to all the Black lives lost through a visual display
in front of her 50,000 strong audience. She followed up by a performance of her
song ‘freedom’ and was appraised by fans for her audacity to take a stand with
some taking to social media to express their emotion regarding her powerful
message.
Ultimately,
Beyoncé is an artist willing to push boundaries and as one of the 21st
century’s most iconic performers she is using her influence to address and
strive for a cause she believes in. It is expected she will continue to find
ways in addressing racial injustice and will continue to draw attention to how
important Black Lives Matter truly is.
No comments:
Post a Comment