Audience Questionnaire Analysis

In order to gain an understanding about who my music video would be targeted towards, I conducted my own research into the audience of the song and Beyonce herself. I used an online tool called survey-monkey which enables you to create surveys, send them to large quantities of people, and then analyse the results.

One of the first questions included in my survey was 'what attracts you most to a music video?' and the results provided a tie with just over a quarter choosing the song, and just over a quarter choosing the artist. From this I came to the conclusion that my music video should be based on the lyrics of the song and should include this artist. By doing so, this is the most likely method to attract an audience.

I also decided when mind-mapping ideas that I wanted my music video to have meaning and a message, as opposed to being meaningless. To find out whether an audience would support this I asked the question, 'Do you support music videos with themes, issues or political standpoints?' The results were overwhelming with 58% saying yes and 41% saying it depends what it is. None of those surveyed said they would not support this and therefore it is conclusive evidence to support adding meaning into my video.

For the next question I chose to establish the audience for the song by asking what audience people most associate with Beyonce. The options combined an age category with a gender and participants of the survey could choose all answers which apply. Once again there was an overwhelming result with 91% of all participants choosing 'Young (12-24) females' and 58% also choosing 'Middle-Aged (25-45) females.' While the option for young males was also chosen by 44%, I decided from the results of this question to focus my music video on females although the chorus will feature males to acknowledge that audience.

The next question 'What are your first thoughts on the song Pretty Hurts by Beyonce?' was left open enabling participants to reply with their own comments. This gave me a more in depth idea of how the potential audience perceived the song and what they would expect from the video. Below are some of the responses which influenced my ideas for the music video as they proved people had strong opinions on the song itself. 

Following the formation of my initial idea - a music video following the themes of self image - I wanted to find out how significant people thought the issue was. I conducted this research by adding a scale and asking 'How important do you think the issue of self-image and the pressures on young people is' and the final average was 8.1 out of 10. This was the result I was hoping for and displayed the issue holds high value to the potential audience.

My final question was not asked to influence the outcome of my music video but more to understand how the audience react to Beyonce and their opinions on her. I asked the question 'Do you think Beyonce has changed in the past decade and if so why?' Although I did not initially expect the result to influence my music video, the comments made by participants supported my idea and contributed to the conclusions already made in the previous questions. Some of the comments are listed below.